Mayan Dude Ranch Logo
Overview
The Challenge
Mayan Dude Ranch was looking to update it’s brand. One component of this was to re-design the website, but the logo needed a refresh as well to keep the new look cohesive.
About
Internal Sketches
I started off this assignment by our usual of creating a word-list and with pen-to-paper sketches.. I think this is important to just get the ideas on the paper, and getting ideas from a moving hand is easier from a hand that is to frightened to do something bad, that it does nothing at all. I leave the judgement of the sketches for later.
[gview file=”https://www.ellicesanchez.com/wp-content/uploads/sketches.pdf”]
Initial Client Presentation
I took the initial sketches and began to take our favourites to the computer, for a virtual sketch that was presented to the client for initial review.
[gview file=”https://www.ellicesanchez.com/wp-content/uploads/Mayan-Logo-Concepts-20210706.pdf”]
Second Client Presentation
After getting feedback from the client, the logo options were narrowed down and refined, and then prepared for another presentation.
[gview file=”https://www.ellicesanchez.com/wp-content/uploads/Mayan-Logo-Concepts-20210712.pdf”]
Final Logo
Finally, I was able to give the client a logo they loved.
Why Concept Incarnate was the Best Choice
I was the best choice for this client as we respected their roots and understood what they wanted to represent them. Sure, there are a lot of ways to design a ranch logo, but the logo needs to represent the “Mayan” brand, and the family associated with the brand.
Why We Chose This Project
The prospect of working on a locally famous ranch logo sounded fun, full of possibilities and gave me a chance to show a playful style of logo.
